En Ru
  • +38 (044)
  • 594
  • 30
  • 98
Украина, г. Киев,
ул. Левандовская, 5Б, оф. 21.
карта проезда

Вакансия - Ведущий маркетинг-менеджер


Город:Киев
Сектор рынка:FMCG

 
Статус вакансии: Активна


Major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, is looking for Senior Marketing Manager, Kyiv

Company offer:

— Competitive level of salary;

— Company car;

— Annual bonus

Main responsibilities:

— Preparation and approval of A&P budget;

— Ownership of the brand’s P&L.;

— Development and implementation of the strategic and operational brand marketing plans (short and long term);

— Generation of consumer insights and intelligence to set-up strategy and execution;

— Analysis of all sales, market and consumer research data to manage, control and advance the brand;

— Lead integrated communication planning process within brand parameters, achieving performance objectives;

— Ensure all materials are consistent with strategy, on time & within budget, legally compliant and developed with input from both all relevant internal stakeholders;

— Develop, manage and execute consumer & trade engagement plan including but not limited to on/off premise programs, special events and sponsorships;

— Lead development and activation of POS, VAP, Premiums and other selling tools to support brand and/or portfolio programs while assuring acceptable ROI;

— Participate in and/or selectively lead other assigned projects important for brand or portfolio development;

— Create effective digital marketing programs that will cut through the clutter and are fully integrated with the rest of the marketing mix;

— SMM channel development for Key brands;

— Manage brand budgets keeping A&P spend within established limits and providing timely reports and analysis to the company on Spend, Committed and Uncommitted A&P budget;

— Develop and present Quarterly Business Reviews;

— Responsible for education and team development.

Main requirements:

— University Degree (Marketing or Business are preferred);

— 5 years experience in brand management, preferably within drinks market though not essential;

— Strong strategic and analytical skills with strong financial/business acumen and entrepreneurial spirit;

— Excellent knowledge of the full marketing mix;

— Strong digital experience.  Good experience of social media, search, display, email, and social listening tools;

— Proven track record of consumer engagement planning, innovative thinking, program development and execution and a strategic approach to brand building programs;

— Knowledge of delivering memorable brand experiences, social media campaigns, advertising campaigns, media planning, and brand tracking tools;

— Ability to interact and influence internal and external stakeholders at all levels;

— Experience in managing advertising, creative, and promotional agencies;

— Strong leadership, conceptual, and creative skills;

— Excellent verbal and written communication skills, strong presentation skills;

— Fluent English;

— Willingness to travel;

— An advanced user of MS Office.

If you are interested, please kindly send your confidential CV with photo to e-mail: [email protected] or call +38 (044) 594 30 98, +38 050 405 00 71, contact person — Viktoriya.

CV that are fully suited with the above requirements are accepted for consideration.


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