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23November
2011

Retail chain VARUS entered to the retail market of Krivoy Rog

The company “Omega”, which manages a supermarket chain in the market VARUS domestic food retailing, November 11, 2011 opened its first commercial facility in Krivoy Rog, Dnipropetrovsk region.

As reported in TradeMaster site the new supermarket was the eleventh in a series of outlets network VARUS.

 New VARUS began its work in TC «TERRA», located in the city of Krivoy Rog at the fifth district Zarechny, 11-k. Trade area supermarket – 2716 square meters. This allowed it to place in four workshops and organize their own production on the trading floor area for pizza and Georgian lavash. The work of the new supermarket provide 187 employees.

Product range of the new supermarket has more than 20 000 positions. The share of foodstuffs in general range – 80%, non – 20%. Customers served by 18 banks. Krivoy Rog is ready to receive customers VARUS day, every day. Next to a supermarket is convenient parking for 300 cars.

According to Krzysztof Kopal, COO of the company “Omega”, the location of the new supermarket in a densely populated area of ​​Krivoy Rog and a large shopping center, which is anchored VARUS object allows us to predict strong customer traffic. It is expected that there will be daily service of the order of 7000 people, and in the first month of its new supermarket buyers will be more than 200 thousand inhabitants.

According to analysts the company “Omega”, a supermarket VARUS in Krivoy Rog has everything to become one of the most profitable trading network objects. The business plan called for increased development of its sales volume by at least 10% per year.

At the moment, the supermarket chain VARUS includes 11 commercial properties located in Dnepropetrovsk, Donetsk, Zaporozhye, Krivoy Rog, Nikopol, and Kharkiv.

TM Reference:

VARUS – a rapidly growing chain of supermarkets owned by the company “Omega”. The first store network opened in 2003 in Dnepropetrovsk.

As of November 2011 VARUS network has 11 outlets in Dnepropetrovsk, Donetsk, Kharkiv, Zaporizhia, Nikopol and Krivoi Rog. The total sales area of ​​the supermarket chain VARUS more than 25 000 square meters.

The range consists of 25 000 VARUS items of food and related products. A key advantage of the network is VARUS own production: baking bread, pastry production, fish and meat products. High demand buyers enjoy cooking VARUS, as well as a full-scale fresh – the zone.

Since 2010 the network VARUS products under its own brand (private label), “Vigoda” (94 items of goods). The plans of the network – expanding portfolio of STM.

In 2010, revenues amounted to supermarkets VARUS 1.12 billion USD.


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